harveyknowsbest.com
State Farm and their agency Sanders\Wingo
wanted to create a branded entertainment site using the comical talents of
Steve Harvey. Targeted at African-Americans the site was designed to showcase
42 video shorts based on the State Farm tenets of Auto, Home, Family and Life.
The 10-month project involved site design and
development as well as video production that included shooting Steve Harvey,
animation and sound design.
As Executive
Producer, Executive Creative Director, Art Director and Project Manager
this production was a great opportunity take advantage of our full range of capabilities.
Creative Direction l Production
